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About AccoTiva

A finance partner built for ambitious SMBs.

AccoTiva is a boutique accounting and bookkeeping firm serving small and medium businesses across the UK and USA — with deep specialisation in e-commerce, restaurants, and modern service businesses.

Founder & CEO

Muntzer Naqvi

Muntzer Naqvi, Founder of AccoTiva

Founded AccoTiva to give growing businesses the financial clarity that big-firm clients take for granted — without the bloated price tag. Over a decade across UK and US ledgers, with a particular soft spot for messy multi-channel e-commerce books and high-velocity restaurant operations.

He believes great bookkeeping is invisible: numbers just appear on time, every month, in plain English — so founders can stop firefighting and start operating.

Our mission

Replace bookkeeping anxiety with a calm monthly rhythm: clean numbers, clear reports, and a real human who picks up when you call. We measure success by how quickly our clients can answer "how is the business doing?" — and trust the answer.

What we believe

  • ✦ Bookkeeping is strategy, not data entry.
  • ✦ Monthly reports should be readable in 90 seconds.
  • ✦ Software is a tool, not the relationship.
  • ✦ Fixed fees. No surprises. Ever.
10+
Years experience
200+
SMBs served
£18M
Reconciled / yr
2
Countries: UK · USA
Our Story

From spreadsheet rescue missions to a finance practice.

AccoTiva began the way most great service businesses do — a phone call from a friend who needed help. A Shopify brand was 14 months behind on books, VAT was overdue, and the founder hadn't slept properly in weeks. Two weeks later, the books were live, VAT was filed, and the business had a real P&L for the first time in its history.

Word travelled. Restaurants, agencies, D2C brands, and SaaS founders started calling. Today AccoTiva is a small, senior team operating across UK and US time zones — paired with a modern tech stack so we can deliver clean books at SMB-friendly fees.

Principles

Four values we won't compromise on.

🎯

Clarity over jargon

Every number we send comes with a one-line explanation. If you can't use it to make a decision, we haven't finished the job.

🛡️

Accuracy, always

Reconciled to the cent, every month, with documented audit trails. We rebuild from source documents, not guesswork.

Modern tooling

QuickBooks, Xero, Hubdoc, Dext, A2X, Stripe, Shopify — we know the stack and we keep it running smoothly.

🤝

Operator empathy

We've run businesses, we've made payroll, we've sweated cash. We treat your numbers like our own.

How we work

A calm, predictable rhythm.

01

Discover

A 30-minute call to understand your business, current stack, and pain points.

02

Plan

A fixed-fee proposal within 48 hours, with scope and timelines mapped to your needs.

03

Onboard

We connect software, request access, and migrate or clean up your existing books.

04

Operate

Monthly close, reports, and a real human reachable by email — every month, on schedule.

Who we serve

Industries we know inside-out.

🛒

E-commerce & D2C

Shopify, Amazon FBA, Etsy, eBay, WooCommerce.

🍽️

Restaurants & Food

Cafés, QSR, full-service, multi-location groups.

💻

SaaS & Tech

MRR/ARR, deferred revenue, investor-ready P&Ls.

🎨

Agencies & Studios

Project profitability and utilisation tracking.

🛠️

Trades & Services

Job costing, retentions, and CIS/payroll.

🏥

Health & Wellness

Clinics, studios, and multi-practitioner billing.

Want to meet the team?

Book a free 30-minute call with Muntzer or a senior bookkeeper.

Book a call →